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Abstract

THERE'S A TIME BOMB TICKING AWAY AT YOUR INTERNET MARKETING SUCCESS!
LEARN HOW TO PROTECT YOURSELF AND DEACTIVATE IT BEFORE IT'S TOO LATE!

The Art of Online Damage Control will teach you how to protect your
online business and how to avoid becoming a target of an unscrupulous
smear campaign!

DISCOVER HOW CRISIS MANAGEMENT TURNS DANGER INTO OPPORTUNITY...

You may understand the art of superior customer service. You may know
everything there is to know about your product. Now you'll learn how
effective crisis management can not only save your business, but
actually improve it.

DON'T GET CAUGHT OFF GUARD!

The Art of Online Damage Control illustrates in dynamic detail how to
safeguard your online business and how to avoid the headaches that
could come from not being prepared in advance.

Dear Friend,

Congratulations! You have built a successful online business. You're
finally your own boss and you earn money while you sleep. You want to
count the money that's poring in, expand your site, and maybe even open
another online business. The last thing you want to do after tasting
success is go back to the basics. However, if you don't have a crisis
management plan you can activate immediately, you may wake up to an
inbox full of hate mail and worse - cancelled orders and former
customers.

THIS GUIDE WILL TEACH YOU HOW TO DEVELOP A RAPID RESPONSE PLAN TO
HANDLE SPECIFIC THREATS

Ask Yourself:

What is my plan of action for dealing with disgruntled customers,
legitimate complaints, or an all-out smear campaign?

Unless you are equipped with a clear and concise damage control plan,
you'll spend critical crisis moments wondering what happened.

Once you understand how crises can actually improve your business,
you'll look forward to the opportunities a practical yet powerful
damage control plan will reveal to you. As much as you may strive to
keep your customers happy, there will be times when they are not.
Whether unhappy customers are the result of an error on your part or
unwarranted negative publicity, you must be ready to go into full
battle mode to defend your business and your bank balance.

IN THIS GUIDE YOU'LL LEARN:
* 5 critical steps to effective damage control.
* The 4 R's to successful crisis management.
* 3 pivotal tips to help you respond to unfounded customer
complaints.
* 2 damage control principles that every successful Internet business
already has in place.
* 2 key elements every crisis management plan must have.

PLUS...

What you need to know about Internet law and libel NOW!

DON'T LEAVE YOUR ONLINE BUSINESS VULNERABLE TO UNFOUNDED NEGATIVE
PUBLICITY ONE MORE DAY!

This is like having an insurance policy to guard against character
attacks.

Jeff,
WOW!!! This is an awesome book, and it is definitely one that any
serious Internet Business Owner needs to have in their library. This is
like having an insurance policy to guard against character attacks.
I found your style and approach very candid and extremely professional.
The interjection of real-life case-studies is excellent and definitely
keeps the reader engaged.
This needs to get in front of some of the serious players on the
Internet. This is a message that any website owner that is serious
about turning a profit needs to understand.
Thanks for sharing this information.

Dennis Gerik
YourWebinarAdvisor

The Art of Online Damage Control is power packed with everything you
need to know to understand crisis management, its online application,
and it includes the building blocks you need to construct your
exclusive damage control plan.

The Art Of Online Damage Control Exposes The Internet Marketer's
Deadliest Enemy And Provides Step-By-Step Instructions On How To Turn
These Negatives Into Positives.

WOW...what a great and practical ebook!!

Hi Jeff,
WOW...what a great and practical ebook!!
You have covered an area of business that often times is forgotten.
That area is simply put in question form, "How do you protect your
business when a crisis happens?"
It reminds me of the old adage, "Insurance is not worth a &#?/$@, UNTIL
YOU NEED IT.
Truer words were never spoken. We gripe because we have to pay
insurance premiums, but when a catastrophe hits, we are grateful for
having to pay the premiums as our catastrophe is covered.
This is what you have so professionally done with The Art of Online
Damage Control. You have outlined what planning needs to be done and
how to implement this plan if a business is hit with a crisis.
In today's society, the elements of crisis are all around us. We have
to deal with more lawsuits today than ever before. Your stated elements
of an effective crisis plan provide the blueprint for the establishment
of a crisis plan for any damage control. We have all worked hard
applying our "sweat and tears" to the building of our business. It
would be an oversight on the part of all business owners not to provide
a plan for any crisis which may occur to damage or maybe even eliminate
our business completely.
The Art of Online Damage Control provides planned formulas and
directions for giving each of us, the "insurance" to protect us against
invasions by those who intend us harm and to "insure" that the most
important asset in our online business, our loyal customers, are
protected from the affects of these invasions.
Thank you for providing this most valuable resource to work from. I
highly recommend it to all who are exposed to your offering.
My Best,

Jim Kelley
adamantineezine

I realized how easy it is for somebody to attack my business through
the internet.

Hi Jeff,

I thought I knew it all, but The Art of Online Damage Control shocked
me and opened my eyes.
Im an offline-entrepreneur since 1987, so I already have tons of
entrepreneurial experience and I do all the planning that a good
business is supposed to do.
I never thought this was not enough. Yes, I never thought or knew about
the damage that could spread through the internet and crush my business
in a matter of hours.
In your book you share a lot of stories what happened to large and
small companies from all over the world. That did the trick. I realized
how easy it is for somebody to attack my business through the internet.
May it be a competitor or just a just a weirdo whos killing his time.

I cant imagine how devastating it would be to loose my online business,
the result of many years of work, within a few days - just because I
was not prepared. So I thank you most for not only explaining the risk,
but also offering a detailed step by step action plan to keep control.
Now I have a plan that will save my business only because I had it
prepared before I need it because when the damage is done its too late
to make a plan.

Jeff, its great that you finally exposed this little known information.
My recommendation to every business owner: Go get this book, otherwise
you hand over control about your business to your competitors or to any
weirdo on the net who picks you. And who should be the only one to
control your business? Yep, you got it

Ralf Skirr
HomeofInternetMarketing

The Art of Online Damage Control is filled with powerful examples of
entrepreneurs who failed to exercise damage control and crisis
management and what happened to them! You'll also read the explosive
details about how giant corporations like Microsoft and JetBlue
effectively executed pre-planned damage control applications when faced
with crisis and how it impacted their images.

The Art of Online Damage Control reveals...

The Secret Of Internet Marketing That No One Will Find Out About!

Most damage control is done quietly, routinely, and very efficiently,
almost without anyone noticing what is happening. That's the point:
When you are successful at controlling damage, no one finds out about
it.

This essential guide is packed with practical instructions on how to
take control of the situation when someone attacks your online
business. Learn exactly which steps to take to protect your business
and your revenue.

Tools that will allow me to anticipate and counter-act any public
opinion damage to my business.

Hi Jeff,
I've just finished reading The Art of Online Damage Control, and I
wanted to thank you right now for writing this book.
Hey, you brought to my attention things that can make or break my
business! Or rather, that can prevent it from breaking.
At any time, a badly-handled crisis could wipe me out. And the bigger I
grow, the more likely it is to happen. I make a bigger target, you
know. And I have more to lose, too.
Still, we internet marketers are always so busy creating the next
product, managing the next JV, running the next promotion, that we
don't make the little time necessary to ensure our success is durable.
No longer, as far as I am concerned, thanks to your book. You've given
me both the motivation and the understanding to create the processes
and tools that will allow me to anticipate and counter-act any public
opinion damage to my business, and turn them to my advantage!
Keep up the good work,
Ao "Damage Controlling" Quies
QuietSense

Contents

INTRODUCTION
Your worst-case scenario

The vital importance of crisis planning
Expect the unexpected
The difference between winning and losing
A master of the art of damage control
What an ancient language teaches about crisis management
Develop a winning attitude toward crisis planning
STEP 1
Be prepared
Why every business must have a damage control plan
Internet libela serious legal matter
To sue or not to sue?
The elements of an effective damage control plan
The elements of an effective crisis communication plan
Forecasting a crisis
STEP 2
Identify the damage
How to respond to rumors and lies
How to deal with anonymous accusations
How to respond to a negative review
A damage control checklist
How to respond to unfounded customer complaints

STEP 3
Isolate the damage
Trust your intuition
Treat every potential crisis as if it were a life-threatening injury
What consumers expect from you in a crisis
STEP 4
Control the damage
Control the message
Be honest
Accept responsibility
Act quickly
Go the extra mile
STEP 5
Evaluate your performance
Build a customer feedback loop into your damage control plan
Unhappy customers are your greatest source of learning

CONCLUSION
Truth always triumphs in the end
When the dust clears, the good guys are the ones still standing
How to deal with the Darth Vaders of the Internet

Your guide gives me a firm assurance.

Dear Jeff,
Your guide gives me a firm assurance that indeed doing business online
is safer and less riskier as long as we understand how to control the
online damage that may occur.
I believe that everyone who would like to do business online for at
least 5 years need to read your guide and take advantage of it.
Best regards,
Indratno Widiarto
infopreneurworld

TAKE CONTROL NOW!

You'll discover simple and straightforward tips to develop strategies
to effectively communicate with your customers during a crisis. The Art
of Online Damage Control features specific step-by-step instructions
for you to create your unique crisis management system.

You'll also learn about Internet law, libel, jurisdiction issues, and
why you should never fight fire with fire!

WARNING!

You must be proactive. These steps are specifically designed to aid you
in formulating your own personal damage control plan BEFORE the crisis
occurs. Once the crisis hits, and like death and taxes, it will, you
must be ready to act. This guide not only shows you how to devise your
crisis management plan, but how to instantly implement it when the time
comes.

You'll learn how to deal with disgruntled customers, legitimate
customer complaints and outright lies. The Art of Online Damage Control
offers proven methods to be successful while winning the battle against
rumors and lies every time!

Continental Airlines had no time to waste after a recent transatlantic
flight left passengers nauseous and disgusted when raw sewage ran down
the aisles. Afterwards, passengers were all too ready to complain to
the news media and the story received international attention. One
passenger told CNN he felt physically abused and neglected.

Continental issued a public apology and contacted every single
passenger to issue travel vouchers for future flights. While it turns
out the problem was caused by someone flushing rubber gloves down the
toilet Continental's reputation was immediately on the line and they
acted fast.

The Art of Online Damage Control provides you with everything you need
to know to resolve negative publicity and to retain loyal, revenue
generating customers.

100% Money Back Guarantee

Here's My Simple, No-Nonsense, Zero-Risk, 100% Money Back Guarantee.
If you are not completely blown away by this book within the first 8
weeks (that's 56 days to read and decide) then I will happily refund
every cent immediately - no matter what your reason.

It's time to formulate your unique damage control plan. Get The Art of
Online Damage Control for only [DEL: $47 :DEL] $27.

Get INSTANT ACCESS with either Credit Card or Paypal Payment.

MASTER THE ART OF ONLINE DAMAGE CONTROL BEFORE IT HAPPENS!

Sincerely,

Jeff Sinclair

P.S. It doesn't have to be your fault for a crisis to happen and the
fall-out to fall on you. You've been in control up to this point. Stay
in control. This guide will show you how.

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